ADVERTISING WITH CHIPWARE
“Promises, large promises, is the soul of advertising… I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.”
– Samuel Johnson
“All advertising, whether it lies in the field of business or politics, will carry success by continuity and regular uniformity of application.”
– Adolf Hitler
History
Chipware.
We all love it. We all use it. It’s a way of life, neh? Learn Japanese without taking a single class. Shoot that IMI like a real pro. Understand a simple topic such as, say, quantum physics by just chipping some MRAM into your chipware port.
Simple. Clean. Readily available. But not cheap. Oh, no, not cheap at all.
For lazy cyberpunks with few skill points to spare, chipware sockets and MRAM and APTR chips are a godsend. They allow someone to know the rudimentary knowledge of a topic or technique in a matter of days (for APTR), or in the case of MRAM, microseconds.
However, the costs of high level skill chips can be prohibitive to your average ‘punker off the street. The typical cyberpunk has to worry about rudimentary things, such as weapons, cyberware, fashionable clothes (armored or non-armored), cyberdecks and software, vehicles, and sleeping space. If he’s got a few euro left over, he’s buying a bag of nacho-flavored kibble and a beer in some seedy bar down town. Who’s got the cash for chipware? Continue reading “Advertising Chipware in Cyberpunk 2020”